Teen Apprentice

668 TUTOR: Claire Salmon (BA (Hons))

Would you like to be the next globally recognised business leader? Or perhaps your aim is to develop an environmentally responsible social enterprise in your local community? During this week-long challenge, young entrepreneurs of the future will be able to develop their own transferable skills, while expanding their knowledge of how businesses work and how ideas are brought to market. You will work with others to design and create a unique craft-based product, and explore a range of important business concepts along the way, including product design, marketing, costing and pricing, logistics and leadership.

COURSE No.
WEEK
AM
PM
FULL DAY
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668
3 AM
AM course
 
 
£250.00
  • PLACES AVAILABLE

Course Notes

Would you like to be the next globally recognised business leader? Or perhaps your aim is to develop an environmentally responsible social enterprise in your local community?

During this week-long course, you will be presented with a business start-up challenge to design, make and sell your own craft-based product, with a particular objective in mind. The objective could be to make the most attractive product for a particular target market, or to make the maximum profit, for example.

As an entrepreneur aiming to develop and sell a new product, you will be faced with lots of questions, and there will be many decisions to make, so we will explore key business concepts at each stage (as outlined below) to help you to make the right choices and succeed with your idea.

Marketing and selling

·Market research

·Segmentation

·Branding

·Marketing communications

·Competitor analysis

·Direct selling, retail sales, on-line platforms.

Product design and manufacture

·Sourcing materials and suppliers

·Changes in supply- contingency planning

·Legal issues, copyright and compliance

·Scaling up

Costing and pricing

·Fixed and variable costs

·Price plus models, market-based costing, profit margins

·Premium pricing-loyalty, rarity affinity, quality

Workforce/human resources

·Leadership and delegation

·Skills audits

·Training and development

·Team building

·Conflict resolution

Logistics and distribution

·Shipping

·Wholesale/retail channels

Quality assurance and after sales

·Consistency

·Feedback and customer communications

·Brand loyalty

·Dealing with complaints

Student Requirements

Participants will need to come with an open mind, and a willingness to work with others and to share ideas. No previous knowledge of business is required. It would be helpful to bring with you a notebook and pen.

Course Tutor

Claire Salmon

BA (Hons)

About Claire

 

Claire has over 25 years' experience in higher education and crafting. In her craft work, Claire specialises in encouraging those who are new to sewing, or would like to refresh existing skills, to build their confidence through a range of structured classes and achievable craft projects. When not teaching, she is busy making bespoke gifts and commissions, and her work has appeared in 'WI Life', 'Crafts Beautiful' and 'Cotswold Life'.

In her higher education career, she has worked for University Business Schools in the UK, Europe and Asia, as Senior Lecturer and Head of Department, as well as working as a Principle External Examiner for the Open University. She has also advised the UK Government on the vocational curriculum for the 14-19 age group.


 

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All courses run for 5 days

WK 1 11 Jul - 15 Jul

WK 2 18 Jul - 22 Jul

WK 3 25 Jul - 29 Jul

WK 4 1 Aug - 5 Aug

Morning Courses

9.15AM to 12.15PM

Afternoon Courses

1.45PM to 4.30PM

All Day Courses

9.15AM to 4.30PM